Part 1 in a series on how to use the web to promote your band or your music. In this episode we discuss the importance of designing your ideal fan and how to do so. Marketers refer to this as your “Customer Avatar” and the creation of your avatar serves as the basis behind everything you will do from this point onward. Always keep your avatar profile on hand when you start building your “House” (aka website) and start publishing content to gather fans. If you don’t have a clear idea as to who you are speaking to, how will you ever know what to say? Listen to this episode to learn more. Tip: If you want to see an example of an extremely targeted and engaging band website, check out my buddy Joes’ “house”. His band is called Hail The Villain and the online party they’ve created is awesome! Take a Look. Click Play Below To Listen Now!